Gregory Kerwin
I write compelling stories for great minds, the right companies and their products, services and people.
Content Strategy
Find the shortest pathway to the information you need in order to make a decision, or understand how a process works.
Creative Thinker
Manifest perceptions and messaging. Lead research, analysis, brand concepting. Always strive to understand user needs and wants.
Gregory Kerwin grew up in the high desert of New Mexico. Mountain climbing and fossil hunting. Border Radio. Red and green chile. Pueblo ceremonials. His first successful business was to silkscreen T-shirts to earn money for his high school Art Club. The only club that earned more was the Future Farmers of America, which sold cows.
Kerwin moved to San Francisco for art school and Punk Rock broke out. Settling in the Mission District with his camera, colored pencils and Triumph motorcycle, he joined the erupting San Francisco Punk scene, contributing posters, record covers and videos for many local bands and labels, along the way earning a degree in Film from San Francisco State.
Kerwin wrote, produced and directed documentaries and industrial films as an independent filmmaker, including one of the first videos for MTV, and a video of the Felliniesque beautiful-people grand opening of a Gianni Versace boutique in San Francisco, La Dolce Vita by the Bay.
He was a creative director for Royal Cruise Line, where he wrote travel copy for catalogs, brochures and direct mail. He has circled the globe by air, sea and land, visiting over 30 countries. In dreams he returns to Venice and Barcelona, Bali and Borobudur.
While directing a documentary in the early 90s, Kerwin met hypertext pioneer Ted Nelson and learned about the coming Net revolution, hypertext pathways, intertwingularity, transclusion, transcopyright and micropayments. In 2002 Kerwin co-founded an online payments firm, contributing ideation, productizing and demos, future-casting and architecting the user experience.
He continues to produce fascinating material for internet infrastructure providers including web content, social media and video scripts, annual reports, white papers, use cases and case studies.
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